Peter von Panda

Get one here… http://amzn.to/2ely1dC

Get other TAG Heuers here… http://amzn.to/2dXEisu

The TAG Heuer Kirium series was launched in 1997 and marked the end of one era and the birth of another. For more than 15 years TAG Heuer’s designs had been rooted in the “Six Features” look- steel sports watches with a rotating bezel and “Mercedes” hands. But the Kirium was the last new series to use this philosophy, with future TAG Heuer’s being more influenced by the success of the Carrera (relaunched in 1996) and Monaco (1997). Yes, the “Six Features” look continues to evolve with today’s Link and Aquaracer, but those watches trace their lineage back to the 1980s, when they were launched as the S/el and 2000 respectively.

The watch was also the first model released by an independent TAG Heuer, with the company having listed on the Swiss and New York Stock Exchanges in September 1996. Techniques d’Avant Garde (“TAG“) would remain part of TAG Heuer in name only.

So, the Kirium is a bridge in many ways- the “final” evolution of the “Six Features”and for the first time in more than 20 years, a new TAG Heuer series with a name rather than a numeric code or acronym.