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I finally got a Shinola with a cream dial, and I built it the way I wanted through the Willard program.
This is the Shinola Canfield Chrono with a cream dial and a 43mm brushed stainless steel case. I’d never had one of these cream dials before. My buddy Tom has a Runwell with one, and I really liked it, so I went for it. I ordered it through Shinola’s Willard program, which lets you mix and match cases and straps, so I swapped the strap it normally comes with for a black one. Below I go over the dial, compare it with my Canfield Cannonball limited edition and my white-dial Canfield Chrono, and talk about how the strap has held up. Shinola sells direct, not on Amazon, so the button goes to a cream-dial chronograph that is.
- Subtle, classy cream dial
- Brushed case and brushed hands hide fingerprints and scratches
- 43 mm wears well and fits most settings
- Willard program lets you pick the strap
- Sub-dials are only slightly recessed
- The pebbled strap frayed on my older Shinola after daily wear
- Willard can’t mix dials and case finishes (yet)
▶ Watch the full review on YouTube
The cream dial
The cream is subtle. Almost everything else on the dial is black: the applied numerals, the sub-dial hands and markings, the Shinola Argonite Detroit text and the minute track. The silver hands carry lume, and the chronograph hand looks a lot like a seconds hand.
I love that the metal on the hands is brushed to match the brushed case. The sub-dials are recessed a little, but it’s not an obvious separation, so the hands are what really pop.

Next to the Canfield Cannonball
My Canfield Cannonball limited edition, a thousand pieces, is the same size and case style. The difference is that one is polished and one is brushed. I like polished, but brushed doesn’t show fingerprints and hides scratches and wear.
The chrono case sits a bit deeper. It’s probably a little heavier too. The Cannonball’s sub-dial is far more distinct, in a different color with a sunray finish.

Cream vs. white
Next to my white-dial Canfield Chrono, the watches are basically the same apart from the dial color. Same movement, lume in all the same places. The bigger difference is the case: the white one is polished.
I’d love a brushed case on the white dial. I wish the Willard program let you pick dials and case finishes too, not just cases and straps.

A note on the strap
On my daily-wear Shinola, the pebbled leather strap hasn’t held up well. I’m getting some frayed edges. A little black leather polish may help, but keep that in mind.
About the buy link
Shinola sells the Canfield Chrono through its own stores and website, not on Amazon, and the old video link only went to an Amazon search. The button goes to the Fossil Neutra chronograph with a cream dial, a similar look at a lower price. It is not a Shinola, so check the listing for size and strap.
My take
The Canfields are my favorite Shinola line right now. It’s a classic, classy watch, and 43 mm is a very wearable size for me.
FAQ
What is the Shinola Willard program?
It lets you order a Shinola with the case and strap combination you want, as long as they fit, which can save you from buying a second strap later.
What lug width is the Canfield?
The men’s Canfield takes a 20 mm strap.
Is the chrono case thicker than the regular Canfield?
Slightly. The case back area sits a little lower on the chrono.
Is this an affiliate link?
Yes. The buttons are #ad affiliate links, and as an Amazon Associate I earn from qualifying purchases. It costs you nothing extra.
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