Black Rifle Coffee “Coffee or Die” Review

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Black Rifle Coffee Coffee or Die

After trying the milder Black Rifle blends, I went dark with Coffee or Die.

Black Rifle Coffee Company is veteran-owned and employs former military, and I like supporting that. Coffee or Die came as 12 ounces ground, described as a blend of Central American and Colombian Supremo beans. I hand-dripped a cup and compared it to a standard Starbucks roast. The button goes to the same Coffee or Die blend on Amazon.

Black Rifle Coffee "Coffee or Die", Ground, 12 oz
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Black Rifle Coffee “Coffee or Die”, Ground, 12 oz
Check Coffee or Die on Amazon →
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Quick specs (from the video)
ProductBlack Rifle Coffee “Coffee or Die”, Ground, 12 oz
BlendCoffee or Die
Bag12 oz, ground
BeansCentral American and Colombian Supremo blend (as I understood it)
RoastSold to me as a dark roast (Amazon now lists it as a medium roast)
Brew methodHand dripper
👍 Pros
  • Strong with more punch than the medium roasts
  • Smooth, not burnt like some dark roasts
  • No bitterness or chemical aftertaste
  • Good base for cream and sugar
👎 Cons
  • If you want an extra-dark, charred flavor, this is milder than that

▶ Watch the full review on YouTube

Why I tried a darker roast

I had tried their mild and medium blends, so this time I wanted something darker. Black Rifle also has a coffee club so you never run out.

I like that they employ veterans and support veterans and law enforcement organizations.

Black Rifle Coffee Coffee or Die
Black Rifle Coffee Coffee or Die from my video.

Brewing

I put the grounds in my trusty hand dripper and poured the boiled water over. It smelled great.

Black Rifle Coffee Coffee or Die detail
A closer look at the Black Rifle Coffee Coffee or Die.

Taste

Whoo, that is a darker roast, with definitely more punch. But compared with a standard Starbucks roast it is smoother and does not taste burnt. It is strong but good, with no aftertaste, bitterness or chemical taste on your tongue.

Honestly, it even seemed a little milder than Starbucks’ normal roast, so I would guess their extra-dark is where the really charred flavor lives.

Black Rifle Coffee Coffee or Die in use
The Black Rifle Coffee Coffee or Die in use.

Who it is for

I think Coffee or Die is the right one for most people. Use it as your base, dress it up with cream and sugar or whatever you like, and you will be super happy. It is great on the tongue and goes down smooth.

FAQ

Is Coffee or Die a dark roast?

It was sold to me as a dark roast, but it tasted smooth and not burnt. Amazon now lists it as a medium roast.

Is it bitter?

Not to me. No bitterness, no burnt taste and no aftertaste.

What size bag did you buy?

12 ounces, ground.

Is this an affiliate link?

Yes. The buttons are #ad affiliate links, and as an Amazon Associate I earn from qualifying purchases. It costs you nothing extra.

Black Rifle Coffee "Coffee or Die", Ground, 12 oz
Ready to grab one?
Black Rifle Coffee “Coffee or Die”, Ground, 12 oz
Check Coffee or Die on Amazon →
#ad: As an Amazon Associate I earn from qualifying purchases.

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